Large crowds visit the Sri Lanka Stand at Vakantiebeurs Fair – 2018 in The Netherlands
|12 Jan 2018|
A large number of Dutch people are visiting the Sri Lanka Stand at the ongoing Vakantiebeurs Travel and Tourism Fair – 2018 in Utrecht, The Netherlands. This annual Fair which is being held for the 48th time is the single most important travel and tourism fair, both for trade visitors and the public, and has consistently attracted the largest number of visitors in The Netherlands. Last year, the Fair drew around 109,000 visitors with the participation of over 1100 trade exhibitors.
The Sri Lanka Stand was ceremonially inaugurated by the Mayor of Utrecht, Hon. Jan Van Zanen and the Ambassador of Sri Lanka, Mr. A.M.J. Sadiq, last Tuesday, 9th January 2018, by lighting the traditional oil lamp, accompanied by the distinguished participation of the Ambassadors of Croatia, Cuba, El Salvador, India, Indonesia, Morocco, Senegal and Tunisia. Mr. Jagath Perera, Management Assistant (Marketing) represented the Sri Lanka Tourism Promotion Bureau (SLTPB) at the inauguration ceremony. Ms. Thoori Balakrishnan, a Dutch dancer of Sri Lankan origin performed a beautiful Bharatha Natyam dance which stole the show.
Speaking on the occasion, Ambassador Sadiq underscored the importance of the Vakentiebeurs Fair for Sri Lankan tour operators, in generating tourist traffic from The Netherlands. He pointed out that due to the active involvement of the Embassy of Sri Lanka in The Netherlands, with the support and cooperation of the Sri Lankan Tourism Promotion Bureau, it has been possible to create greater visibility and awareness about Sri Lanka among Dutch tour operators and the general public as an attractive and family friendly tourist destination. This has resulted in Dutch tourist arrivals consistently registering double digit growth over the last three years.
Ambassador Sadiq also briefed the audience on some of the Embassy plans this year to promote Sri Lanka, to coincide with the 70th anniversary of the country’s independence, including organizing a Tourism Road Show in Amsterdam as well as a diplomatic tour to Sri Lanka for Ambassadors and diplomats based in The Netherlands. He urged the thirteen Sri Lankan tour operators attending the Fair to take maximum advantage of their participation to proactively reach out to Dutch tour operators and the Dutch public visiting the Fair, in order to promote Sri Lanka as a tourist destination.
The Vakantiebeurs Fair ends on Sunday, 14th January 2018.
Embassy of Sri Lanka
12th January 2018
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